News & Events

What does a greenhouse do in the off-season?

Published:

2023-02-18 11:13

Foreign greenhouse planting operations need to deal with the large fluctuations in seasonal traffic, and at the same time worry about how to make full use of the relatively idle seasons. Their trick is to make the most of the time by choosing specific goals and pre-planning for times with less traffic.

 

Most people want a relatively long period of time to relax and adjust themselves after a busy production season. But when this relatively free time is not used well, and the production period of the new season is coming, it will be very depressed and frustrated.

 

Usually during the peak production season, when the entire team, including the greenhouse, is running at full speed to meet customer demand, two key management aspects are overlooked: marketing and employee development. But these are precisely two critical parts of ensuring the successful completion of the job, requiring early investment from owners and managers.

 

What do you do in the off-season?

Get ahead on marketing, staffing, training and cleaning in the off season.

Plan ahead for the season

If you want to market this season, you can't pre-sell the season. As a talent in marketing, strategic cooperation, etc., the busiest time of the year is usually the fourth quarter, especially November and December. Because many growers and companies will choose this time period to find consultants or partners for marketing in the coming spring.

 

While this is more conventional timing logic, you can use whatever time is available during the summer (now) to start your marketing efforts for next year. From a marketing point of view, January-February will start the spring preparations and become very busy. In addition, planning your marketing campaign for next year from now on can help you better recall the gains and losses of the previous season, providing more experience for next year's campaign.

 

July-September is a concentrated time for summer trade shows. Use this time to schedule post-production market meetings with your team. It is also a good time to adjust budgets or revise plans and screen products. Schedule a meeting with a client or partner in advance at a trade show to help you achieve your goals faster.

Human development

When it comes to human development, you can leave out performance reviews and compensation. However, you need to ensure that your needs are clearly communicated to employees, while giving them the opportunity to express theirs as well. Schedule important employee meetings in advance so that employees know that after the busy season, they have a chance to discuss their needs with you and that you can give them performance feedback.

 

A party can be held after the peak production season to express gratitude to employees, and performance evaluations before personal vacations are not recommended. This both relieves the tension and gives you time to make decisions about key employee changes. At the same time, necessary recruitment can be made during the summer exhibition.

Staff promotion/training

The off-season is an excellent time to schedule employees for training. Talk to the training provider about the arrangement of educational training courses three to six months in advance, and use this free period to provide online training or university promotion courses for employees.

Environmental cleanup/team building

A clean and orderly work environment is vital to both you and your employees. No one wants to be busy in a messy environment. A cluttered environment in greenhouses and offices can have a negative impact on production and employee morale.

 

The most effective way to do this is to schedule a cleaning day where the team works together. Schedule it in advance so everyone can record it in the calendar. Might as well be a good form of team building!

 

Recommended News

Subscribe to our new news

listen to the voice of every customer.

Submit
%{tishi_zhanwei}%